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Content Marketing Services

Improve business results. Increase the quantity and quality of your leads. Optimize the collaboration between your marketing and sales. Our new Content Marketing Services will help make that happen.


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High-quality content will help sales win more new business

When a business pursues content marketing the main focus should always be about fulfilling the needs of the prospect or customer. Once we have identified the customer's needs, we will help you produce case studies, white papers, blogs, email newsletters, video, infographics, how-to guides, Q&A guides and other forms of content. Our new mplify content marketing offer comes in 2 distinct flavors:

  • A stand-alone portfolio of Content Marketing Services (see below)
  • Those services combined with a Salesforce Sales Cloud and/or Pardot implementation

Pardot, B2B marketing automation by Salesforce, allows marketing and sales departments to create, deploy, and manage online marketing campaigns from one central platform.

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Improve your brand. Nurture more and better leads.

Salespeople are keen on improving awareness, building trust, and converting leads at the top of the funnel. An effective content marketing program will see growth in website traffic, search rankings, increased brand awareness, leads and conversions. Content marketing will enable your sales and marketing teams to:

  • Grow their list of leads
  • Nurture new leads with long form content (case studies, white papers, tutorials, blog series, etc.)
  • Bring them towards the bottom of the funnel
  • Handover higher quality leads to sales
  • Win that new business by beating your competitors
  • Repurpose that content to engage current customers


Content marketing that works.

We can produce and/or assist your team with the following services:

  • Creating and maintaining a content calendar
  • Creating innovative online campaigns
  • Producing content (case studies, whitepapers, how to guides, etc.)
  • Placing content on website
  • Creating landing pages (when necessary) to monitor downloads
  • Creating a blog (and/or blog series) about this content
  • Promoting this content on social media
  • Educating your sales/marketing teams in the benefits of LinkedIn Business tools
  • and much more...






Results you can expect

Content marketing is all about creating high-quality, valuable content to attract, inform, and engage an audience. We will measure:

  • number of website visits
  • length of page visits
  • number of downloads
  • number of email addresses collected
  • variety and increase of traffic sources (social, search, referrel, etc.)
  • number of social media likes/shares
  • diversity of site visitors
  • increases in sales or enquiries
  • click through to product pages

Along with the above metrics, we expect you to get higher conversion rates, better leads and of course new business.



mplify will help you win new business, improve brand awareness and upsell to current customers. Effective content marketing that works.