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GDPR, how to make your opt-in stand out from the crowd

Your mailbox - like my own - is very likely overflowing with emails requesting your consent to stay in touch with organizations. Given the volume of GDPR related emails, the likelihood that you actually open them and respond is very low. Only one day after the GPDR laws took hold, my inbox was already filled with 48 emails. Most of these emails are from companies I associated with over the years for simple things such as a download of content. I certainly wouldn't want all of them to store my (mostly outdated) personal data and process it. Only a few of these companies will receive my GDPR Opt In. Interestingly, some opt-in requests are more likely to receive my OK than others. The general reports state that response rates have only been 5% to 10% for the RE Opt-in campaigns. In this blog I explore opt-in's, highlight good and creative practices to help drive up response rates for your own RE Opt-in campaign. But before we do that, let's first summarize at what GDPR actually aims to do.

Topics: marketing content Salesforce Pardot B2B Marketing

7 concrete steps for effective content marketing

Content marketing can give you an extra edge in attracting new customers. Engage your clients and let them know how you can help them generate business. Do you know the steps?

Topics: content marketing

Reveal your company knowledge with mplify content marketing services

Inbound marketing is all about producing tailored content that generates interest. Business decision makers are always busy. They prefer authoritative information about a prospective purchase from articles (content) rather than being bombarded by cold calls and irrelevant advertising. There is an almost constant need to improve business results.

Topics: content marketing