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mplify blog

John Carella

Recente berichten van John Carella:

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Topics: Salesforce

Customer success a mindset in 2018


Digital marketing, big data, automation, internet of things, cloud computing and VR will be increasingly relevant and strategic technology trends in 2018. One equally important topic is the role of “customer success”. Loosely defined, customer success, particularly for the SaaS industry, is really about making sure that your customers efficiently achieve their goals as a result of the interactions with your company. It should be engrained in everything you do.

Topics: customer success Salesforce CRM

7 concrete steps for effective content marketing

Content marketing can give you an extra edge in attracting new customers. Engage your clients and let them know how you can help them generate business. Do you know the steps?

Topics: content marketing

Reveal your company knowledge with mplify content marketing services

Inbound marketing is all about producing tailored content that generates interest. Business decision makers are always busy. They prefer authoritative information about a prospective purchase from articles (content) rather than being bombarded by cold calls and irrelevant advertising. There is an almost constant need to improve business results.

Topics: content marketing

Work hard, play hard. mplify style.

The expression “work hard, play hard” has become a bit of a cliché and doesn’t fully capture everything in between all the hard work and Friday evening drinks.

Topics: mplify mplifun