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mplify blog

GDPR, how to make your opt-in stand out from the crowd

Your mailbox - like my own - is very likely overflowing with emails requesting your consent to stay in touch with organizations. Given the volume of GDPR related emails, the likelihood that you actually open them and respond is very low. Only one day after the GPDR laws took hold, my inbox was already filled with 48 emails. Most of these emails are from companies I associated with over the years for simple things such as a download of content. I certainly wouldn't want all of them to store my (mostly outdated) personal data and process it. Only a few of these companies will receive my GDPR Opt In. Interestingly, some opt-in requests are more likely to receive my OK than others. The general reports state that response rates have only been 5% to 10% for the RE Opt-in campaigns. In this blog I explore opt-in's, highlight good and creative practices to help drive up response rates for your own RE Opt-in campaign. But before we do that, let's first summarize at what GDPR actually aims to do.

Topics: marketing content Salesforce Pardot B2B Marketing

Key ingredients to help drive adoption of your CRM (Part 1)


You decided implementing a CRM is the solution to your organizational challenges. If only my employees will start using the right system to track their opportunities, solve customer cases or reach out to prospective buyers using marketing campaigns, then the sky is the limit right? It is easy to believe the technology will be the silver bullet to all Marketing, Sales and Customer Service issues in your organization. Don't get us wrong, technology can be a fantastic enabler to better customer experience, process efficiency, customer insight etc. However, a recent Forrester study showed many CRM implementations do not achieve the required levels of adoption (and results) to be considered a success. Here is why...

Topics: customer success Salesforce Adoption

mplifying customer service at an exciting Fintech: Peaks (Case Study)

 

Topics: customer success Case Study Salesforce