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mplify blog

7 ways to professionalize your customer contact center

Customer Service is becoming more and more important as customers are looking to differentiate from their competitors. Better customer experience as a way to attract and retain customers is a must do for any organization. The customer contact center is a key component to an improved customer experience, but many struggle to make the neccessary steps. In a world where customers expect their calls to be adressed in a personalized, high quality and timely manner, organizations can't keep up with expectations.

Topics: Salesforce customer success Customer Service

Key ingredients to help drive adoption of your CRM (Part 2)


 

Topics: Salesforce customer success Adoption

GDPR, how to make your opt-in stand out from the crowd

Your mailbox - like my own - is very likely overflowing with emails requesting your consent to stay in touch with organizations. Given the volume of GDPR related emails, the likelihood that you actually open them and respond is very low. Only one day after the GPDR laws took hold, my inbox was already filled with 48 emails. Most of these emails are from companies I associated with over the years for simple things such as a download of content. I certainly wouldn't want all of them to store my (mostly outdated) personal data and process it. Only a few of these companies will receive my GDPR Opt In. Interestingly, some opt-in requests are more likely to receive my OK than others. The general reports state that response rates have only been 5% to 10% for the RE Opt-in campaigns. In this blog I explore opt-in's, highlight good and creative practices to help drive up response rates for your own RE Opt-in campaign. But before we do that, let's first summarize at what GDPR actually aims to do.

Topics: Salesforce Pardot content marketing B2B Marketing

Key ingredients to help drive adoption of your CRM (Part 1)


You decided implementing a CRM is the solution to your organizational challenges. If only my employees will start using the right system to track their opportunities, solve customer cases or reach out to prospective buyers using marketing campaigns, then the sky is the limit right? It is easy to believe the technology will be the silver bullet to all Marketing, Sales and Customer Service issues in your organization. Don't get us wrong, technology can be a fantastic enabler to better customer experience, process efficiency, customer insight etc. However, a recent Forrester study showed many CRM implementations do not achieve the required levels of adoption (and results) to be considered a success. Here is why...

Topics: Salesforce customer success Adoption

mplifying customer service at an exciting Fintech: Peaks (Case Study)

 

Topics: Salesforce customer success Case Study

mplify is gold sponsor at Salesforce World Tour Amsterdam

 

Topics: Salesforce

Customer success a mindset in 2018


Digital marketing, big data, automation, internet of things, cloud computing and VR will be increasingly relevant and strategic technology trends in 2018. One equally important topic is the role of “customer success”. Loosely defined, customer success, particularly for the SaaS industry, is really about making sure that your customers efficiently achieve their goals as a result of the interactions with your company. It should be engrained in everything you do.

Topics: CRM Salesforce customer success

7 concrete steps for effective content marketing

Content marketing can give you an extra edge in attracting new customers. Engage your clients and let them know how you can help them generate business. Do you know the steps?

Topics: content marketing

Reveal your company knowledge with mplify content marketing services

Inbound marketing is all about producing tailored content that generates interest. Business decision makers are always busy. They prefer authoritative information about a prospective purchase from articles (content) rather than being bombarded by cold calls and irrelevant advertising. There is an almost constant need to improve business results.

Topics: content marketing

Work hard, play hard. mplify style.

The expression “work hard, play hard” has become a bit of a cliché and doesn’t fully capture everything in between all the hard work and Friday evening drinks.

Topics: mplify mplifun